2016 China Top 100 Brand Values ​​Unveiled TCL's 11th Consecutive Color TV Industry List

Li Peiwen, general manager of TCL Group Brand Management Center, said that in the face of the rapid rise of the Internet economy, TCL is relying on the "double +" transformation strategy of "smart + Internet" and "product + service" and is committed to China's advanced manufacturing transformation and upgrading. Taking advantage of a series of implementation of the national “Belt and Road” strategy, TCL’s layout and development in the international market have become more in-depth. The brand value has also accumulated higher with the improvement of the overall business revenue of the company.

The research report pointed out that with the vigorous development of the Internet industry, new forms of competition have challenged traditional manufacturing brands, bringing a sharp division in the industry. In the face of weak macroeconomic growth and a more complete and thorough market competition, traditional manufacturing enterprises are in urgent need of transformation and upgrading. TCL, Lenovo, and other well-known Chinese companies dare to achieve disruptive breakthroughs, accelerate transformation and upgrading, boldly deploy a global strategy, and their brand competitiveness has grown in a contrarian direction, which has provided a turning point for China's manufacturing industry.

It is reported that the TCL Group has taken the lead in the industry to start the transformation of the company itself. Since TCL has positioned the company as a global smart product manufacturing and Internet application service group in 2014, it has been through the “Smart+Internet” plan to experience the ultimate in Internet thinking. Smart products and services have undergone a major transformation in the Group's technology and operations. At the same time, they have restructured the innovative business model of the Internet era with “products and services” to achieve a major transformation of the business model of the company.

The results of TCL’s transformation have performed particularly well in the TV business. In technology and product innovation, TCL won another award at 2016 IFA Exhibition. QHDX Quantum TV Q65X1S-CUD independently researched and developed won the "IFA Product" jointly issued by the German Chamber of Commerce and Industry (DIHK) and the United States International Data Group (IDG). Gold Medal for Quantum Dot Technology in Technology Innovation Awards. In terms of market share, TCL Group sold 18.84 million LCD TV products in 2015, of which smart TV products sold 7.52 million units, a year-on-year increase of 33.11%. The television business continued to grow.

Internet applications and services have opened up a new development sector for TCL. According to public information, in 2015, TCL Group's service business segment's total revenue reached 22 billion yuan, a year-on-year increase of 20.4%. As of the end of August 2016, the number of active users operating through TCL smart network TV terminals has reached 15.437 million, and the number of active users per day during the month was 6,546,000. The number of active users of the smart network television terminals operated by Huan Wang.com has reached 25.14 million, and the daily average number of active users is 9.342 million. The number of game application users has reached 8.083 million, an increase of 169.7%.

Research shows that enhancing the competitiveness of overseas markets is an important focal point for the top 100 brands to achieve value improvement, and is also the only way for the development of Chinese enterprises. As a pioneer in the internationalization of Chinese companies, TCL has established a Chinese brand image with international influence after more than 10 years of development. At present, TCL currently has 70,000 employees, 23 R&D institutions and 21 manufacturing bases. It has sales offices in more than 80 countries and regions, and has operations in more than 160 countries and regions.

The data shows that in 2015, TCL Group achieved revenue of 104.6 billion yuan, of which overseas income accounted for 46%, and it has become a veritable international enterprise group. This is due to the accumulation of TCL's many years of international development, and it is of vital importance to the international relaunch strategy proposed by TCL in 2015. In 2015, TCL formulated a two-wheel drive development strategy: establish new business capabilities through the “double +” transformation; improve global business distribution through internationalization and increase overseas market share.

According to the latest IHSTechnology data and company data, TCL Group sold 17.84 million units of TVs in 2015, ranking the third in the world. In 2015, cumulative handset shipments reached 83.55 million units, ranking fifth in the world; Huaxing Optoelectronics invested in glass substrates 192 Million, LCD TV panel sales ranked sixth in the world. It is worth mentioning that TCL brand television sales achieved “triple jump” in the US market in five years. In 2015, TCL brand TV sales exceeded the million for the first time, accounting for about 3% of the US color TV market. In 2010, TCL officially launched the TCL brand color TV in the US market, which sold approximately 50,000 units. In 2014, it entered the Wal-Mart store and the sales volume increased to 360,000 units. In 2015, TCL expanded its traditional main channels, such as Costco and Sam's Club. Cooperation, and cooperation with Best Buy in online channels, sales exceeded one million units.

It is reported that in the future, TCL Group will strengthen the development of emerging markets by consolidating Europe and the United States and other key markets under the strategic guidance of “Three Armies Linkage (TCL Multimedia, TCL Communication, TCL Appliances), Brand Leadership, Rooted in Locality”.

In line with the development trend of the Internet, TCL took the lead in self-innovation, based on the creation of a globalized intelligent product manufacturing and Internet application service company, with “innovation” as the core driving force, and achieved advanced manufacturing transformation and upgrading. At the same time, relying on its unique advantages accumulated in the international market, leveraging on national policies, it continued to exert its force and set a benchmark for Chinese companies to increase their overall strength and enhance their competitiveness in overseas markets. Relying on the strategic layout of the two-wheel drive, TCL Group has repeatedly made breakthroughs in its revenue, and the brand value will also rise.